Where there's a pop, there's a party.

Nobody says no to a King of Pops pop (especially when that pop is chocolate sea salt...). While King of Pops carts and storefronts need no introduction, this local gem needed some help pushing their catering opportunities. To boost awareness in a silly, sensational way, the Dagger team created a video to show there's always a reason to party. My role? Eat all the melting pops. Oh, and I wrote the script.