Bring on the meat sweats.​

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When Dagger pitched Char-broil's sub-brand, Oklahoma Joe's, my team came up with two concepts for social campaigns that'd leave audiences hungry for more. Introducing The Joe Code and Me(at) Time. These social videos—starring the one and only DC The Brain Supreme of Tag Team—focus on the mindset of a smoker. Because for these folk, smoking isn't a hobby or a way to cook. It's a way of life.