Retirement is gonna be sick.
VALIC wanted millennials to think about retirement. To spark interest, my team created an interactive drip campaign featuring retiree personas any reader could identify with. To bring this concept to life, I wrote copy for the quiz, emails and landing pages. As well, I educated this audience by breaking down complicated information (like rolling over 401(k)s and tackling student loans) in the form of videos and inforgraphics.