amyholtanaApr 20, 20203 minSTAY CONNECTED—EVEN DURING COVID-19.There’s a scene in the 2019 Oscar-winning masterpiece Parasite that I can’t get out of my head. Ki-woo and his father Ki-taek lay awake...
amyholtanaJan 1, 20192 minNEW YEAR, NEW... HOLD THAT THOUGHTThe frenzy has begun. It’s spewed across social media, scribbled onto sandwich boards, blasted on banner ads and printed on graphic tees....
amyholtanaNov 11, 20183 minREBRAND MENTAL HEALTHDepending on who you ask, agency life is all fun and games. There are ping pong tables, kegerators, puppy dogs and snacks on snacks. But...
amyholtanaNov 11, 20182 minFOR THE LOVE OF YOUR AUDIENCE“Order Confirmed.” “Re: your order.” “Order status.” “DO NOT DELETE.” Chances are, if you receive an email with one of these subject...
amyholtanaNov 11, 20183 minDEAL WITH COPY CHALLENGES LIKE A PROCopywriting is a pretty cool job. First of all, you get paid to write. Second, you don’t need any fancy programs or tools to do your...
amyholtanaNov 11, 20184 minSAY NO TO THE UNCONDITIONAL YESWe’ve all heard the saying, “the customer is always right.” Warm and fuzzy as it may be, it’s not exactly the most factual saying out...
amyholtanaNov 11, 20182 minCONTENT VS. COPY: WHAT’S THE DIFFERENCE? My coworkers and I are always sending each other inspiration. From thought leadership blog posts to cringy fail memes, keeping each other...
amyholtanaNov 11, 20182 minHERE’S SOME FEEDBACK: BE CONSTRUCTIVE For creatives in the advertising industry, feedback is the name of the game. It’s a given — you know you’re going to get feedback from...
amyholtanaNov 10, 20183 minNOT AN EXPERT? YOU CAN STILL WRITE LIKE ONE. Copywriters aren’t experts. Many copywriters are talented, creative wordsmiths who can cram five long pages into five succinct words....
amyholtanaNov 10, 20182 minFEEDBACK: THE GOOD, THE BAD & THE UGLY Feedback is inevitable. Some of it is simple (i.e. “This headline should reinforce benefit X”). Some of it, not so much (i.e. “Kinda...