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THIS IS YOUR YEAR (FOR GREAT COPY)
Christmas lights are back in the attic, and black-eyed peas are fresh out of luck. But if you’re like most resolution-setters, you have...
amyholtana
Jan 103 min read


CONNECT, EVEN IN A PANDEMIC
There’s a scene in the 2019 Oscar-winning masterpiece Parasite that I can’t get out of my head. Ki-woo and his father Ki-taek lay awake...
amyholtana
Apr 20, 20203 min read


NEW YEAR, SAME YOU
The frenzy has begun. It’s spewed across social media, scribbled onto sandwich boards, blasted on banner ads and printed on graphic tees....
amyholtana
Jan 1, 20192 min read


REBRAND MENTAL HEALTH
Depending on who you ask, agency life is all fun and games. There are ping pong tables, kegerators, puppy dogs and snacks on snacks. But...
amyholtana
Nov 11, 20183 min read


FOR THE LOVE OF YOUR AUDIENCE
“Order Confirmed.” “Re: your order.” “Order status.” “DO NOT DELETE.” Chances are, if you receive an email with one of these subject...
amyholtana
Nov 11, 20182 min read


DEAL WITH COPY CHALLENGES LIKE A PRO
Copywriting is a pretty cool job. First of all, you get paid to write. Second, you don’t need any fancy programs or tools to do your...
amyholtana
Nov 11, 20183 min read


SAY NO TO THE UNCONDITIONAL YES
We’ve all heard the saying, “the customer is always right.” Warm and fuzzy as it may be, it’s not exactly the most factual saying out...
amyholtana
Nov 11, 20184 min read


CONTENT VS. COPY: WHAT’S THE DIFFERENCE?
My coworkers and I are always sending each other inspiration. From thought leadership blog posts to cringy fail memes, keeping each other...
amyholtana
Nov 11, 20182 min read


HERE’S SOME FEEDBACK: BE CONSTRUCTIVE
For creatives in the advertising industry, feedback is the name of the game. It’s a given — you know you’re going to get feedback from...
amyholtana
Nov 11, 20182 min read


NOT AN EXPERT? YOU CAN STILL WRITE LIKE ONE.
Copywriters aren’t experts. Many copywriters are talented, creative wordsmiths who can cram five long pages into five succinct words....
amyholtana
Nov 10, 20183 min read


FEEDBACK: THE GOOD, THE BAD & THE UGLY
Feedback is inevitable. Some of it is simple (i.e. “This headline should reinforce benefit X”). Some of it, not so much (i.e. “Kinda...
amyholtana
Nov 10, 20182 min read
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