STAY CONNECTED—EVEN DURING COVID-19.
There’s a scene in the 2019 Oscar-winning masterpiece Parasite that I can’t get out of my head. Ki-woo and his father Ki-taek lay awake...
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amyholtana
- Jan 1, 2019
- 2 min
NEW YEAR, NEW... HOLD THAT THOUGHT
The frenzy has begun. It’s spewed across social media, scribbled onto sandwich boards, blasted on banner ads and printed on graphic tees....
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amyholtana
- Nov 11, 2018
- 3 min
REBRAND MENTAL HEALTH
Depending on who you ask, agency life is all fun and games. There are ping pong tables, kegerators, puppy dogs and snacks on snacks. But...
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amyholtana
- Nov 11, 2018
- 2 min
FOR THE LOVE OF YOUR AUDIENCE
“Order Confirmed.” “Re: your order.” “Order status.” “DO NOT DELETE.” Chances are, if you receive an email with one of these subject...
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amyholtana
- Nov 11, 2018
- 3 min
DEAL WITH COPY CHALLENGES LIKE A PRO
Copywriting is a pretty cool job. First of all, you get paid to write. Second, you don’t need any fancy programs or tools to do your...
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amyholtana
- Nov 11, 2018
- 4 min
SAY NO TO THE UNCONDITIONAL YES
We’ve all heard the saying, “the customer is always right.” Warm and fuzzy as it may be, it’s not exactly the most factual saying out...
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amyholtana
- Nov 11, 2018
- 2 min
CONTENT VS. COPY: WHAT’S THE DIFFERENCE?
My coworkers and I are always sending each other inspiration. From thought leadership blog posts to cringy fail memes, keeping each other...
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amyholtana
- Nov 11, 2018
- 2 min
HERE’S SOME FEEDBACK: BE CONSTRUCTIVE
For creatives in the advertising industry, feedback is the name of the game. It’s a given — you know you’re going to get feedback from...
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amyholtana
- Nov 10, 2018
- 3 min
NOT AN EXPERT? YOU CAN STILL WRITE LIKE ONE.
Copywriters aren’t experts. Many copywriters are talented, creative wordsmiths who can cram five long pages into five succinct words....
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amyholtana
- Nov 10, 2018
- 2 min
FEEDBACK: THE GOOD, THE BAD & THE UGLY
Feedback is inevitable. Some of it is simple (i.e. “This headline should reinforce benefit X”). Some of it, not so much (i.e. “Kinda...
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